Media Buying

SilverBack Advertising’s in-house media department combines years of experience and extensive research and analysis tools to guarantee winning media buys for each client. We're serious about getting the most from our clients' expenditures.  State-of-the-art resources help us estimate delivery and negotiate rates.  Station invoices are analyzed through our internal invoice audit process, checking station billing against orders and checking spot numbers against traffic instructions.  Credits are taken for any spot that runs incorrectly.

In addition, we run post buy analyses on all television schedules to make sure the stations perform to the level on which we both agreed.  If stations haven't delivered all the ratings points we ordered, we negotiate schedules to make up the under-delivery.  Your success is our business!  Media plans are developed for each client after strategic market and target audience research is performed by our experienced team of media buyers specializing in broadcast television, cable television, radio, magazine, newspaper, out-of-home, and interactive media.  From the beginning to the end of the media buying process, we watch over every step—negotiations, stewardship, and audits—to ensure that your advertising dollars stretch as far as possible.