Used Car Advertising
Search Engine "Intuitive" Marketing, Used Car Advertising
A more effective way to advertise your used cars.
The internet has become the primary method for used-vehicle buyers to shop for their next used vehicle.* What does this mean to you? It means opportunity--opportunity to increase your exposure for all of your used vehicles in inventory. Now, instead of having to push more generic used car advertising on shoppers, you can deliver your specific vehicle ad to the shoppers looking for that particular vehicle. SilverBack Advertising's Search Engine "Intuitive" Marketing allows you, the marketer, to perceive what the consumer wants and serve them the most relevant ads.
For example, a shopper within 45 miles of your dealership has decided that they want to buy a 2007 black Ford Escape, and you have one in your inventory. After going to his favorite search engine, the shopper types in a qualifying query such as "2006-2008 black Ford Escape" and is most likely served with search results from the manufacturer, local Ford dealers and third-party auto sites. Now you have the opportunity to have this highly targeted customer come directly to your website-bypassing all of the other dealer listings on third-party auto sites. The targeted shopper is served your relevant ad and is taken directly to the relevant inventory page on your own dealer website!
SilverBack Advertising builds keywords and ad copy around each specific vehicle in your used car inventory. The ad copy is highly targeted to ensure that the shoppers that click your ad are the shoppers that are interested in your specific inventory. You even have the ability to populate the color and model vehicle of the year in the ad copy! And since you only pay when someone clicks your ad, you are cutting waste and getting the maximum return on your used car advertising dollars.
Our clients who have tried this highly targeted form of used car advertising have seen the success and grown their used car sales. If you are interested in selling more used cars, contact us today to see if this form of advertising is right for your dealership.
J.D. Power and Associates 2009 Used Vehicle Market Report