Baseball is the best sport.
Baseball is the best sport. The NFL is the Best Brand
But being the best product doesn't necessarily mean you have the best marketing.
In this episode, I make the case for baseball, explain why the NFL might be the best-branded sports league in America, and look at how the WNBA has figured out something every brand should pay attention to: people follow people.
We're talking playoff odds, NFL Sundays, fantasy football, RedZone, 18.7 million viewers per game, and how WNBA players are using social media to build fandom beyond the teams they play for.
MLB: Best product.
NFL: Best brand.
WNBA: Best social personality marketing.
Agree? Great. Disagree? Your opinion may be wrong.
Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify.
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