Aerial view of American football game with offense and defense players on green field and spectators in stands.

Kick Off Football Season with Branding That Scores

By Gina Ferguson

Fall is in the air, pumpkin spice is back, and football season has officially started—which means it's time to pull your branding advertising from the bench to the starting lineup. If you're wondering if doing brand-based advertising during football season is worth it, let me go ahead and tell you that it absolutely is.


Football season isn't just about touchdowns and tailgates. It's a cultural moment across the country. From Friday Night Lights to primetime NFL games throughout the week, millions of people are tuning in, gathering with friends, and engaging with content across screens big and small. That's a whole lot of eyeballs—and a golden opportunity to keep your brand top-of-mind.


Branding advertising during football season isn't about the hard sell. It's about presence. It's about being part of the experience with the exposure. Your brand becomes part of the conversation that everyone is having. And when people see your name consistently in a context they enjoy, they remember it.


Let's be honest—people aren't just watching football. They're talking about it, sharing memes, keeping their eyes glued to their Fantasy Football team scores 👀, and doing so much more from just about any location. So, when your brand shows up in those moments, it's not just advertising—you're participating in the experience. And that builds trust, familiarity, and recognition. That's the magic of brand recall.


The great thing about this time of year is that you also don't need a Super Bowl-sized budget to make an impact. Advertising locally, whether digitally or with local sponsorship, along with creative, memorable messaging can all play a role. The key is to be consistent and relevant. Show up where your audience is already engaged, and do it in a way that feels authentic. We are more than happy to help you do this, so if you're interested, please reach out to us!


So, if you're looking to score big this season, don't sit on the sidelines. Get in the game with branding advertising that keeps your name in play long after the final whistle. Because when the crowd goes wild, your brand should be right there with them.