Make Your Holiday Marketing List and Check It Twice
As
the Spooky season comes
to an end, brands and advertisers
are gearing up for their next challenge
- Holiday season. This year,
retailers have pushed holiday sales to
early October,
which
means as soon as you pack away that oversized skeleton
decoration, your brand's holiday marketing strategy should
already be in place.
Here
are a few ways to pump
up your marketing strategy
this holiday season:
Social
Media:
According to Forbes, 78% of social
sellers outsell their peers who don't use social media.
Bolster
consumer
reach
and
engagement
on social media by developing holiday-specific
content
across
several
social
platforms
like Facebook,
TikTok,
Snapchat, Instagram, and even
Pinterest.
Paid
Search:
Include
holiday-centric
keywords in your
paid search keyword list. While your
target audience won't change during the holidays, your
audience's search habits will.
Account for these seasonal changes by targeting keywords like "black
friday
deals near me".
Lean into Google's Performance Max campaigns to drive in-store visits and sales. According to Google, retailers around the world are doubling down on Performance Max campaigns before the holidays to deliver more engaging ad experiences powered by automation. With their strategic mix of inventory and formats across Google channels, shifting ad budget to Performance Max campaigns will make sure you're well-positioned for the holiday season.
Programmatic:
Establish an omnichannel strategy, complementing your social media and paid search campaigns with a programmatic solution. Nearly 73% of CTV buyers report shifting budget from broadcast and cable to CTV in 2021, according to a recent survey by IAB. Why? Because programmatic solutions are cost effective, highly targeted, and deliver measurable ROI.
Consider
running
Dynamic
Video
and Display
campaigns, saving production time, while
curating your product and message to specific
target audiences like CRM Look-a-Likes, Retargeting, and
Behavioral
Targeting.
Focus
the bulk of your programmatic ad budget to deliver in
the weeks leading up to the holidays but
keep those ads running through the start of
the year. Some consumers
tend to convert between Christmas and New Year's, so you'll
want to stay in front of those shoppers well after the holiday season has
ended.
Check
It Twice:
As
you check your brand's holiday marketing strategy, check in with Silverback
Advertising. Silverback
specializes
in
Data
Fusion Marketing, Paid Search, social media,
and more! We're here to help - Contact us
today.